Fishing challenges proudly hosted throughout Australia.


From humble beginnings in 2009, the Reel It In Flathead Challenge hit its straps in 2013 to include 55 anglers and since then has gone on to become Victoria’s premier Flathead event. The Mallacoota event held in November 2017 was full by mid July, some 4 months early, and saw 240 anglers battle it out for thousands of dollars in prizes.

A second calendar event was announced for Lake Tyers in 2017 which has also become a favourite of many.

In 2019 we are excited to be a part of the famous Narooma Flathead Challenge. This event will be the 9th time Narooma has hosted this very challenging but rewarding weekend.

The Flathead Challenge is a team event where each angler is supplied an official Reel It in Flathead Challenge Bragmat.

Your teams best 10 flathead over Saturday and Sunday within the assigned fishing times are photographed on the supplied Bragmat along with your team’s numbered keyring. ( also supplied).

Each cm is worth 2 points. For example a 47.5cm flathead will give your team 95 points.

The team with the winning length over the 2 days will be crowned winners.
The 2017 Mallacoota winners “Coota Time” walked away with some amazing prizes including a team prize of a $2000 boat wrap from Form a Sign. Each angler of the team also took home a Shimano Stella FI 2500 and Shimano Zodias Rod, a pair of Tonic Eyewear and as is tradition from the early days, a bottle of Johnie Walker Blue label.

Team prizes in 2017 were given to the top 10 finishing teams and included some great gear from many great Sponsors.

Prizes were also awarded for longest Flathead each day as well as a host of different categories.

With door prizes galore the event was a huge success and promises to be even better in 2018.

The Shimano Reel It In Flathead Challenge is also a proud supporter of Beyond Blue and last year through the kindness of all involved raised over $2000 for this great cause.

Entry to all Reel It In Fishing Challenges can be made directly on this website. To view our up’n coming events and register, click the button below!