The Reel It In team passionately promote fishing around Australian waterways. The team first established their brand by creating a youtube fishing channel back in 2011. The channel now boasts 50+ episodes, 6,000 subscribers and an incredibly impressive 2 million episode views (combined).

Reel It In fishing challenges first kicked off in 2013. Since then the team have been responsible for hosting a number of extremely successful events. Reel It In fishing challenges are incredibly popular and are considered ‘must participate’ events by fishing enthusiasts throughout Australia.

The Reel It In Deluxe Live Bait Trap

Available exclusively from Reel It In, the incredibly popular AUSTRALIAN MADE Deluxe Live Bait Trap is made from Acrylic Perspex and has been designed to stay within bait trap regulations for VIC, NSW and all other states.

NOW AVAILABLE – Deluxe Mullet Mix!!!

NOW WITH INTERNATIONAL SHIPPING!